Better Business Bureau Launches YouTube Video Targeting Younger Demographic
Better Business Bureau (BBB) has initiated a new campaign to reach college students through a unique beat poetry video; an innovative style of literature that appeals to many generations.
"In a national economy that thrives on the philosophy that quality isn't policy, it's nice to have some honesty," raps Cody Schram, the writer of BBB's Beat Poetry video, as he explains what BBB is all about. "Making sure consumers who maneuver through the market understand every scam and are ready with a plan."
BBB's initiative to inform college students how to be smart consumers and avoid scams could also be seen on Boston's T lines. Consumers are encouraged to Check Out a Business with BBB by texting 24587 with their question and find out information regarding a business or brand while on the go, making purchase decisions that much easier.
“BBB wants young adults to make smart purchasing decisions and avoid possible scams," said Paula Fleming, Vice President of Communications and Marketing for the local BBB. "BBB's beat poetry video is an creative piece that will help inform young adults."