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Whole Foods to Purchase Johnnie’s Foodmaster in Melrose

On Friday Johnnie's Foodmaster announced the transfer of six locations to Whole Foods Market.

 

Whole Foods Market will be purchasing leases for six Johnnie's Foodmaster locations, including the one in Melrose, according to press statements released by both companies Friday morning.

John DeJesus, second generation owner of Johnnie’s Foodmaster, officially announced his decision to transfer six of Foodmaster’s 10 locations across the Boston metro area to Whole Foods Market.

“The time was right to make this change for our company,” DeJesus said in the statement. “I am confident that we have found the best partner that offers the most positive outcome not only for our employees but for the communities as well.” 

In late August, Whole Foods was reportedly interested in purchasing Johnnie's Foodmaster locations.

Whole Foods Market has agreed to become the tenant for the six Foodmaster locations in Melrose, Arlington, Charlestown, Brookline, South Weymouth and Beacon Street in Somerville, according to the statements. Interviews will be offered to all of six stores’ employees with the goal of hiring as many as possible, the statements add.

“We are so pleased that Mr. DeJesus has given us this opportunity at a time when we are looking to expand our presence in greater Boston,” said Laura Derba, president of Whole Foods Market’s North Atlantic region, in a statement. “Like Foodmaster, Whole Foods Market has a long history of supporting the communities we serve and we are excited to bring our fresh, quality foods at affordable prices to these six new market areas.”

DeJesus anticipates closing the operations at the six locations before the transaction is completed on Nov. 30, according to the statements. Whole Foods Market anticipates remodeling the stores with the goal of re-opening all six before the end of its 2013 fiscal year, the statements add.

“I want to extend my sincerest appreciation to the wonderful employees in the six locations who have provided excellent service to our loyal shoppers for so many years,” DeJesus said in the statement. “I also want to express my gratitude for the customers who have embraced Johnnie’s Foodmaster in these communities as their family grocer for more than 50 years.”

What do you make of Johnnie's Foodmaster's decision to sell the Melrose location to Whole Foods Market? Tell us in the comments section below.

Related Topics: Business, Foodmaster, Whole Foods, Whole foods Market, and johnnie's foodmaster

damaris

8:31 am on Friday, October 26, 2012

Do you think they will hire the employees of Johnnies?

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Mark Ouellette

8:35 am on Friday, October 26, 2012

Hi damaris,

Not sure if you saw this part of the story, but it reads: "Interviews will be offered to all of six stores’ employees with the goal of hiring as many as possible, the statements add."

Joan Ruland Donnelly

9:29 am on Friday, October 26, 2012

I am looking forward to not having to drive far out of my way to be able to get foods that are safe for my family and friends with a variety of food allergies. I have been involved with grocery store turn-overs, and generally we had work for all store employees before the store opened - it involved resetting, working on completing signage, stocking, retraining to the new store's methods, etc. So, hopefully, the people from Johnnie's won't be out of work for too long before they can start employment with Whole Foods.

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Nicholas

9:34 am on Friday, October 26, 2012

Hooray!! This is great news for Melrose!!

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Ben Carcio

10:01 am on Friday, October 26, 2012

This is great for the town. Yes, its expensive, but there are still plenty of inexpensive options, and if you buy the Whole Food generic stuff, its actually quite cheap. Whole Foods also does great things for the local community. Its a national chain (Austin, TX based), but they respect local. Go Melrose, and welcome Whole Foods. - Ben Carcio

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KGV

10:54 am on Friday, October 26, 2012

Great news for the town as a whole. It's not going to be without it's negatives (traffic pattern not ideal for increased traffic at those intersections, elderly within walking distance who may feel priced out of local grocery options, and suboptimal parking lot for that kind of traffic), but in general, so many positives, and a great boon to the quality of life in Melrose that didn't need to be financed entirely by the City of Melrose to have to happen.

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Anita

10:58 am on Friday, October 26, 2012

Just another sign that Melrose is losing its down-home comfortable feel. We do not need a Whole Food as there are several within a ten minute drive. Johnnies was part of the neighbor offering affordable prepared meals that many of the seniors and lower income folk purchased. They were involved in helping our local food pantries, sponsored a gifts for seniors drive during the holidays, and helped to employee special needs folks- I have seen none of this ever at a Whole Foods. I do not find it to be a benefit overall to the community as a whole.

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Chris Vander Rhodes

11:32 am on Friday, October 26, 2012

There are no Whole Foods stores within a 10 minute drive. Medford is the closest and it's more like 20 minutes. Woburn is about the same. Neither are close or convenient enough to be a regular part of my grocery shopping.

I agree with you; I am concerned that our town's seniors, especially those on fixed incomes and those who currently walk to Johnnie's are going to be hard-hit by this change. However as Ben says above, Whole Foods does have a reputation for supporting their local communities, so I do think the charitable role Johnnie's is currently filling won't be completely gone. The presence of a Whole Foods in the community will make the community seem more attractive to affable home buyers and thus help home values in a way Johnnie's doesn't.

Is there a shuttle bus that goes from Melrose to Market Basket that may help these seniors?

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Josh Chace

12:36 pm on Friday, October 26, 2012

a 20-minute drive for "specialty" food is somehow "inconvenient"? I'd hate to hear how you feel if you lived in the midwest or even NH/VT/ME where you need to drive an hour to get to something you need. We are spoiled by our overabundance of commodities in this dense area of the state.

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Jeff Berlin

9:49 pm on Friday, October 26, 2012

Shaw's, Market Basket, Stop & Shop, and others are much closer to Johnnie's than any Whole Foods. I'm very excited to cease trekking to Woburn to get the remaining wholesome organic foods that Green Street Health Foods didn't carry.

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Mike G.

9:45 pm on Monday, November 19, 2012

Oh, please. Silly townie-ism.

Brian O'Conaill

12:15 pm on Friday, October 26, 2012

Where are the remaining inexpensive options for groceries in Melrose? It's no coincidence that Shaw's has had to close many stores over the last few years -- except for the limited loss-leader items they are a rip-off compared to Foodmaster for example. I am not opposed to Whole Foods per se. I like to go there for the occasional luxury item. But I wish they weren't subsuming Foodmaster. If I had to choose between one or the other I would not choose Whole Foods.

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Josh Chace

12:33 pm on Friday, October 26, 2012

Terrible news for the city in my opinion. All this does is drive the price of groceries even higher than they already are. Whole Foods isn't a Supermarket that you can go to and buy a house full of food for. It's more of a specialty store who prides them selves on so-called "high quality" foods when in reality they're just the same provider as any other market out there but with a more chic design and new age look that they use to justify higher costs. With Johnny's out of the competitive market this gives Shaw's plenty of reason to discontinue coupon runs, eliminate further rewards programs, and raise their prices. Why cannibalize your profit margins when you no longer need to?

And as others mentioned, there's an elderly highrise right next door to Johnny's where many of the citys seniors go to shop, which will be a non-option for them at Whole Foods. Our senior community can't afford to shop regularly at Whole Foods. They are just not the target demographic.

Do not approve. At all.

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Betsey Benagh

3:13 pm on Friday, October 26, 2012

Josh, have you ever actually shopped at WF? Yes, they have specialty items, but they have name brands that you would find at Johnnies/Shaws/Market Basket as well as their own store brand. Their store brand often comes in both organic and conventional options, with the conventional being competitive in cost to the store brand at any other store.
Their meats and produce are, hands down, higher quality than at most other local stores. The produce at Johnnies is generally disgusting, and the meats not much better. Lest you think I"m a total snob, I actually find the quality at Market Basket to generally be quite high.
Given a choice, I would rather have a Market Basket than Whole Foods, since I don't mind the drive to Woburn (and it's also on my way to and from work). However, I'm grateful that there is a change, and I am excited for an option that will hopefully result in higher-quality produce and meats closer to home.

Julie Unger

12:55 pm on Friday, October 26, 2012

I proudly welcome Whole foods. Their produce last much longer and they stand by their products. I can't even keep track at how many expired foods I accidentally purchased at either Shaw's or Johnnie's because they 'forget' to rotate their stock. The other wholefoods may be 20 min away without traffic, but let's get real people, in a normal commute, it's about 45 min. Not convenient. Can't wait till it opens in 2013!

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Anita

1:19 pm on Friday, October 26, 2012

Julie, no offense but I do frequent both the Whole Foods in Medford and Woburn and it never takes me more than 10 - 20 minutes to get to them, even in rte 16 traffic. I do not consider Whole Foods an every day type of grocery store and have never had an issue spending a few more minutes driving to them when needed. Johnnies definitely needs improvement- the produce is not the best, the store is older, but my opinion is not based on my choosing Johnnies over WF but rather choosing an all around day to day affordable grocery store that serves a wider base of the city's population over a higher end specialty store.

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Kurt LaBeuter

2:24 pm on Friday, October 26, 2012

No offense taken but the only way one can get to the Medford or Woburn stores in 10 minutes from Melrose is by helicopter. The margins are too slim to support a low-cost grocery store occupying a meager a 25,000 sf. That's what the Market Basket/Zoo in Reading is for. The community should be thankful the store will be reoccupied vs. vacant like happens in most of the rest of America with undersized retail locations.

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MCA

2:27 pm on Friday, October 26, 2012

If you can make it to Medford or Woburn Whole Foods in 10-20 minutes, please share your route! As for employees with special needs, I've seen them at almost every Whole Foods I've ever shopped at in multiple states! Not only were they working the front lines (bagging, corralling carts, etc.) but in the bakery, etc. I often see workshop-style employees assembling boxes and cartons with their job coaches at the Fresh Pond store. Hooray for Melrose and congrats to Foodmaster. WIN-WIN.

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beth carroll

3:02 pm on Friday, October 26, 2012

Franklin to Marble/Forest to Cross to Lake/Pond to Rt. 3. 18-20 minutes, regularly. I think part of it depends on where in Melrose you're starting from, in terms of time.

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Mike G.

9:46 pm on Monday, November 19, 2012

There's absolutely no way that's true. I did this commute every single day for years and it was at least 30-35 minutes.

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beth carroll

12:00 pm on Monday, December 17, 2012

well, then maybe things have changed, mike - as i do that commute every day as well.

Betsey Benagh

2:34 pm on Friday, October 26, 2012

I vary my weekly shopping between Market Basket, Whole Foods, and Johnnie's, with the occasional trip to Shaw's. While Market Basket is cheapest hands down, I find that my bill at Whole Foods is only slightly higher than Johnnies or Shaws, unless I"m buying a lot of meat or specialty items. Staple items and produce are comparably priced, and the quality of the meat and produce is MUCH better at WF than Johnnies or Shaw's. The canned tomatoes I prefer are CHEAPER at WF than at Johnnies.

Put that in your pipe and smoke it, nay-sayers.

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beth carroll

2:58 pm on Friday, October 26, 2012

"The canned tomatoes I prefer" - and that's what it comes down to, isn't it? We all have different things we're looking for in grocery stores. For some, this change will work, and for others, it won't. For our family, this is a loss. And I'll say the same thing as the last time this discussion came up - your mileage may vary, and there's no need for all of us to have the exact same opinion.

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Betsey Benagh

3:06 pm on Friday, October 26, 2012

Beth, I do agree that it's not for everyone. My point, though, is that the folks who are carrying on about WF being outrageous probably haven't ever really tried to shop there on a budget. Yes, there are really pricey items. However, there are also plenty of good values. While it's quite easy to drop several hundred dollars there, it's also not that challenging to stick to a budget. Give it a chance.

beth carroll

3:21 pm on Friday, October 26, 2012

Betsey, I have - and for us, it doesn't work. For our family, Whole Foods is too expensive for everyday shopping. Please consider that it just doesn't work for everyone, and allow us to have our opinion.

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Betsey Benagh

3:36 pm on Friday, October 26, 2012

Beth, as I said, I agree that WF is not for everyone. I respect well-formed opinions. You said WF doesn't work for your family, and I respect that.

I wasn't particularly impressed with Johnnies' quality when I moved to Melrose 18 years ago, and I feel like it's gone downhill in the intervening time. As I said above, responding to Josh, I'd rather have a Market Basket, but they weren't the ones who offered to buy Johnnies', WF was.
Like any change, some will be happy, some will not. Even when I don't like a change, I try to give it a chance. I'm asking for that same respect from those who are tearing their hair out about WF.

Kurt LaBeuter

3:32 pm on Friday, October 26, 2012

The larger point is that Mr. DeJesus has made a decision to sell the Melrose store. No one can wish that decision back. No other grocery chains are going to take this small of a space except for WF, which generally makes up for smaller spaces with higher margins. Yes, higher prices. I'd rather have a WF vs. an empty store or a further subdivided block with a pizza shop, nail salon and lottery outlet. Melrose/Wakefield/Stoneham have the density and demographic to make the WF work. Not to mention the City will get more property tax revenue given the income approach to valuation which is used for commercial properties. This point should not be understated, as more economic activity and tax revenue, on balance, makes the community stronger, especially for the less fortunate. For those who need it, there is reliable 136/7 bus service to Market Basket in Reading.

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cheryl harrison

4:25 pm on Friday, October 26, 2012

O.K. take the bus to Market basket..do a weeks worth of shopping,THEN..how do you manage all those bags..especially if you are elderly or mabe disabled?

Betsey Benagh

3:39 pm on Friday, October 26, 2012

Since the primary concern seems to be that the seniors will be priced out of WF, perhaps the city can use some of the extra revenue to run more senior buses to Market Basket.

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beth carroll

3:41 pm on Friday, October 26, 2012

Betsey, if you are pleased with WF coming in to town, that is all to the good, and I respect your right to that opinion. To your point about respect - "Put that in your pipe and smoke it, nay-sayers." Enough said.

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Betsey Benagh

3:51 pm on Friday, October 26, 2012

You're right, Beth, that was rude and unfair. I apologize.

Tommy

3:47 pm on Friday, October 26, 2012

well Melrose get ready to dig deeper into your pocket because organic means $$$$. what we really needed was a Market Basket in my opinion.

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cheryl harrison

4:22 pm on Friday, October 26, 2012

It seems quite a few of you worry about how the 20 minute or so ride to Medford or Woburn is for you...well what about the elderly who live next door to Johnnies..where do they go now..most don't have cars..do you worry how they can get to an affordable market?

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Chris Vander Rhodes

9:31 am on Sunday, October 28, 2012

As I said above, I absolutely do worry about this and as Betsy suggested I hope the city looked into regular shuttle buses for our elderly population. However as also was said above, this isn't a hostile takeover of Johnnies by WF. The owner of Johnnies wanted to sell and WF wanted to buy. A change was going to happen whether we wanted it or not, and we're lucky that we're not ending up with a vacant space or more nail salons.

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Mike G.

9:49 pm on Monday, November 19, 2012

The T. My 93-year-old grandmother uses it every single day.

Misty

4:25 pm on Friday, October 26, 2012

I'm excited to have a nice produce, seafood and cheese selection within walking distance, and I welcome Whole Foods.

I'm a new resident of Melrose and made my first trip to Johnnie's Foodmaster two weeks ago and I was appalled. The meat and seafood quality were horrible, and also not priced well. The produce was also horrible. However, the worst thing I saw while there was the $6.99 small package of feta that had mold on it. That is unacceptable. I wouldn't go there again, and now make the trek to Trader Joe's on route 1 for 90% of my shopping, with supplements from Stop & Shop if needed.

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Rich Kelley

12:12 am on Tuesday, November 6, 2012

@Misty: I have had similarly disappointing experiences at Johnnie's and consequently rarely shop there. Rather, I either drive to Trader Joe's on Route 1 or to Shaws in Wakefield. Both stores are head and shoulders better than Johnnie's. Actually, so is Hanaford's on Route 1. It's about time Melrose got a decent grocery store. Now that we have a vibrant downtown with good restaurants, a nice wine & beer store, and a couple of cafe's, a grocery store was one of the only missing pieces. My last two wishes would be for a decent full-service gym and an upscale coal fired pizza place.

beth carroll

9:45 pm on Friday, October 26, 2012

betsey - noted, and appreciated. thank you. :)

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Ed E

8:47 am on Sunday, October 28, 2012

all very good points made here... But it's a sealed deal and time will tell how it will all turn out. I hope that when they interview the employees, they keep in mind that THEY did not choose this and they should have first dibs on job positions at WF. It'd be unfair to do if any other way.

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beth carroll

4:49 pm on Sunday, October 28, 2012

has anyone found more details on the timeline? i'm wondering what 'end of fiscal year 2013' means, for the new store opening.

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Percy

7:22 pm on Monday, October 29, 2012

WF's corporate FYE is the last Sunday in September.

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beth carroll

3:33 pm on Wednesday, October 31, 2012

thanks, percy - so they're aiming to have the new store open by next September, then, sounds like.

Alice Golub

10:32 pm on Sunday, October 28, 2012

I am thrilled to have WF in walking distance of my house. Yes, it may be an issue for seniors at McCarthy House but IMHO Johnnie's is a dump, and a pricey one at that. Anyone who has been to midwestbor far west grocery would surely concur. And don't even get me started on their parking lot which is always overflowing with trash. Hopefully WF will set and uphold high standards of cleanliness.
One thing surprises me, no one has mentioned Trader Joes.

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BB

10:37 am on Tuesday, October 30, 2012

i am sure WF will be sensitive to elderly in our town. Johnnies was just not a go -to supermarket . WF will be a great addition to our town. the two current markets just don't have a drawing power.

BB

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MAA

11:38 am on Tuesday, October 30, 2012

I'm with Misty. Johnnie's is a dump. I've purchased ransid pork, and the fish always looks gross. The produce is sad. I go out to Rte 1 for Trader Joe's sometimes, but their meat and produce is limited at best (better for dry goods). Plus, Rte 1 is a death trap.

Can't wait for Whole Foods!

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Dave Gray

12:27 pm on Tuesday, October 30, 2012

I don't think it's quite fair to blame Johnnie's for the abundance of junk in the parking lot. If I remember right, the store space is leased, and that would make the lot the responsibility of the property owner, would it not?

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Edward Levenson

3:00 pm on Wednesday, October 31, 2012

The last thing the average resident needs in the midst of the 2nd worst economy in 80 yrs. Just another example of the 2% doing just fine (despite the economy) at the expense and inconvienience of everyone else.. Ride up and down the streets in the local neighborhood/s and you see a working class neighborhood / community. Melrose will be left with one remaing supermarket (shaws) in the square which is overcrowded, pricey and with inadequate parking. We, "the majority" of residents do not need an upscale organic market (with 20% higher prices). "Organic" is available in every supermarket these days incl Shaws. Let the trasplant "snobs" be inconvienenced and drive their comfy BMWs for the finer thing they deserve. Let's be real, as bad as Johnnies was, it was a convienient alternative and and an old school bargain. Lets be clear, this is not good news for the average resident, especially our large neighborhood population of elderly and handicaped living on fixed incomes.. Go to hell rich, pretenious snobs ..

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cheryl harrison

3:27 pm on Wednesday, October 31, 2012

my thoughts EXACTLY......!!!!!!!!!!WELL SAID Edward!!!!!!!!!!!!!!!!!!!!

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Mike G.

9:50 pm on Monday, November 19, 2012

I will go to hell, with my FANCY WHOLEFOODS FOOD IN 2% OF MY MOUTH!

Misty

3:31 pm on Wednesday, October 31, 2012

Wow, Edward. Thank you for making a new Melrose resident feel really welcome in her new town. And for the record, I don't believe a $7 piece of moldy feta should be considered an old school bargain.

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Edward Levenson

12:11 pm on Thursday, November 1, 2012

Welcome to Melrose and (for the record) I'm guessing all newly arrived (rich) people aren't snobs.. Johnnie's is about milk, bread, american cheese, a bag of chips, a bottle of tonic, toilet paper (you know the basics).. Pace's up the street in Saugus Farmland in Wakefield Sq and Trader Joe's on Rte 1 Saugus have some great cheeses, etc and McKinnons on Broadway Everett has some great meats (along with stop and shop) Shaws in Wakefield Sq is huge and has a large gormey section.. Have a seat in Liberty Bell (next to johnnies) to get a sense of the neighborhood (try their haddock salmon scallops or steak tips) or try a Roast Beef Sandwich or a Chicken with Feta in a pocket at Billy's up the street in Greenwood. Both establishments have greek propriters..

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Josh Chace

12:17 pm on Thursday, November 1, 2012

Minus the "snob" comment (maybe truth, but still harsh) I think Edward puts it PERFECTLY. Whole Foods is here to capitalize on a lack of "organic" options where they know they can maximize profits because Melrose is definitely a transplant town that caters to a higher income family. The fallacy of them providing better quality food is exactly that. Their fresh meat and produce may be cared for in a more precise manner, but they don't offer anything else that another large market COULD provide, but do not. It's like buying a diamond from a no-name jeweler, or Tiffany. Same item, different presentation.

I made it a point to head into Johnnie's yesterday morning to get snacks for our Halloween party and EVERY conversation I overheard was about the sale and none of which were positive. The folks in the back at the meat counter were not happy about the sale saying they've been there for 15 years and won't be applying to work at Whole Foods because it's "not his kind of store".

The people I feel especially bad for though are the cashiers and baggers. Johnnie's ALWAYS hired either HS students trying to get their foot in the corporate door, or some nice elderly individuals who needed something to supplement their income. They also live in the elderly living residencies nearby which eliminates the need for them to commute. Def a plus. Whole Foods won't hire those people. They don't fit their "image" and that's the reality. Apply all the want, they'll be out of the job.

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Paul Pennelli

4:46 pm on Thursday, November 1, 2012

Only in a place as provincial as Massachusetts could a new grocery store lead to a discussion about who is and who is not a transplant. (And I'm born and raised here in MA, by the way). It's not a relevant distinction and has zero bearing on WF or Johnnie's. There are plenty of longtime residents who are pro WF and plenty who will miss Johnnie's. Same goes for the transplants. Let's put aside that part of this debate and focus on things that are actually relevant to the discussion.

Whole Foods in moving into town in place of Johnnie's. That seems to be a fact that this debate cannot change.

Before we rush to judgement regarding Whole Foods' a) commitment to the city charitably, b) its hiring practices and c) its pricing (which has variances by location) shouldn't we hold-off until the place opens?

Josh, I don't want to pick apart your last comment because I think you've made some really thoughtful comments throughout, but your point about hiring is complete speculation. If Johnnie's employees apply to WF, WF is going to deny a qualified candidate based on their appearance? I don't see it. I don't think any Johnnie's employees have appearance problems to begin with.

I am personally pro-WF. Look, Johnnie's was fine, but I'll speak to my personal experience there - I have purchased spoiled meat, spoiled milk, nearly rotten produce, expired products. This is not speculation. I am speaking from personal experience. How could I not support WF, given that?

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Dave Gray

5:47 pm on Thursday, November 1, 2012

Be patient! In 2014 you can go to Wegman's in Burlington. Oy!

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Chris Vander Rhodes

9:20 am on Friday, November 2, 2012

The entire chain is closing according to http://www.boston.com/businessupdates/2012/11/02/johnnie-foodmaster-closing-all-its-stores-liquidator-says/AJxqEW55NCuP5FjYYacbLK/story.html One more reason to be glad WF is buying and we're not just going to be left with a vacant space.

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Alice Golub

4:57 pm on Saturday, November 3, 2012

Can I just say that anyone who thinks Johnnie's offered reasonable prices should, do their homework, I usually shop Market Basket but don't always venture their if I only need a we items. Yesterday I stopped at Hannafords for a new last minute supplies and I made careful it of cost as Io knew it would have been less at MB. Today I stopped into Johnnies hoping to score a few close out bargains. I decided to check prices of items purchased yesterday at Hannafords. As I suspected, Johnnie's prices were at Least 20% HIGHER than the already pricey Hannafords,
No, I will not purchase household staples such as paper towels or toilet paper at WF. But I do look forward to fresh produce and a CLEAN store!

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Mike Rich

6:56 pm on Sunday, November 4, 2012

I lived in Melrose for 16 years and I can tell you that whole Foods is too pricey for the working folks that live in Melrose. That means that yuppies will be coming in from other towns. This will be a big boost for Shaws down the street Shaws isalready is already too costly. Now Shaws will ratchet up their prices even more now. More Melrose folks will make the trip to Market Basket in Reading or Chelsea and the convenient stores will pick up more small bread and milk orders. It's a shame really things are already to expensive for ordinary people.

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Alice Golub

10:27 pm on Sunday, November 4, 2012

Sorry for typos and syntax errors in previous post. Sometimes auto-type functionality on my IPad comes up with some doozies. I need to carefully proof prior to posting or not type when I am tired.

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Rich Kelley

11:28 am on Monday, November 5, 2012

I am thrilled that Melrose is finally getting a decent grocery store with a variety of healthy options. I wonder if Whole Foods will have any ownership of the Honey Dew Donuts space because it would be great to have a Starbucks in that plaza.

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Josh Chace

3:11 pm on Monday, November 5, 2012

Why would they get ownership over a part of the plaza that they don't rent? And why would you want them to close Honey Dew in favor of a Starbucks when there's a Starbucks 5 minutes down the street?

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Rich Kelley

3:44 pm on Monday, November 5, 2012

@Josh: "Ownership" was a loose usage of language. I was simply speculating about the terms of the Johnnie's lease and whether it extended to the entire plaza, including Honey Dew, or whether it was simply for the supermarket space alone. Personally, I prefer Starbucks to Honey Dew so my desire to see SB replace HD is simply a matter of personal preference and convenience. You're right, I could drive down to the center of town and try to find parking for that Sbucks, but I would much rather have one next to my grocery store where there is ample parking.

Steve Meuse

11:55 am on Monday, November 5, 2012

I went to Johnnies yesterday hoping to get some groceries at "closeout prices", but most items are only 10% off. That doesn't even put them at Market Basket prices... The cold cuts would have been a good deal (20% off), but I never buy them there solely because they use a piece of paper in the plastic bag and it gets soggy. It makes making a sandwich gross and messy.

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Josh Chace

1:54 pm on Monday, November 5, 2012

Visited Johnnie's again last night to get some remaining cooking and baking supplies and a few random things. EVERYTHING in the store is 10% off and I find it hilarious people who said Johnnie's quality and pricing isn't that good, yet the store yesterday was PACKED with those same people. Also to the people complaining here that it's "ONLY" 10% off, what were you expecting to go in the day after they announce the closing, to get food for pennies on the dollar? It's no different than any other clearance. As time goes by, prices will go down but so will selection. Stop being so negative all the time, it's bad enough that the business is going away, but now you can't even be satisfied with their decision to discount foods you would have had to buy at regular rates a month ago? Sheesh.

Also, to someone who said earlier that WF not hiring the employees was "speculation", WF isn't going to be open until August 2013 at the earliest, what are the current employees of Johnnie's supposed to do until then? They're out of the job for almost a year with the "promise" of an interview and nothing more next summer. Greeeeat..

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arnold koch

9:13 pm on Monday, November 5, 2012

It should be called "Yuppiville". What a nice Xmas present for employees and seniors at the McCarthy apartaments. Wait for the bus to get to Shaws. Mr. Potter has arrived.

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Alice Golub

7:14 am on Tuesday, November 6, 2012

Perhaps WF will result in a cleanup of Towers Plaza. Johnnie's and the other mal merchants could and should do a better job of keeping the premises clean. Earlier comments citing shaws Wakefield, Trader Joe's, Reading Market Basket and Hannafords, all clean and appealing! A dirty parking lot as well as littered store entrance makes you wonder how the areas not accessible to the public are kept. Each and every one of us, residents and business owners alike, should take pride and do our part to ensure a clean and safe living environment.

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Feedazle

2:18 pm on Monday, November 19, 2012

This is basic supply and demand. Like it, or hate it, there is obviously a market for Whole Foods, that does not exist to the degree it does for Johnnies. I personally found Johnnies to be far more expensive than my other local options (ie; Market Basket). Whole Foods can be expensive on a different scale, but at least they are meeting demand for safe food to feed our children.

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Josh Chace

2:35 pm on Monday, November 19, 2012

Feedazle, I apologize in advance but nobody "meets the demand for safe food to feed our children" except the parents of said children. Whole Foods is no different than any other supermarket chain except in that they promote an "organic" line of food and charge a premium price for it. Something that is obviously of no concern to individuals who shop at Johnnies or the aforementioned Foodmaster.

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AMF

2:50 pm on Monday, November 19, 2012

Josh, your comment makes no sense. How can the parents meet the demand? They create the demand, and Wholefoods meets it. Fedazzle is 100% correct.

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Josh Chace

2:56 pm on Monday, November 19, 2012

How can the parents meet the demand to feed their kids a healthy diet? Wow. I'm not sure how to address that ludicrous statement. I guess I would start by suggesting they read the ingredients in the foor they're feeding kids? Knowing what's part of a healthy diet. Ensuring they take in healthier options over junk and processed food? What supermarket you shop at doesn't determine how well kids eat. Parents do.

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AMF

3:03 pm on Monday, November 19, 2012

What you are describing is demand creation. A parent wanting to feed their children healthy organic alternatives CREATES demand. The demand is thereafter MET by Whole Foods when they provide organic options to consumers. It is basic economics. Consumers do not meet demands.

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Josh Chace

3:11 pm on Monday, November 19, 2012

Eating healthy isn't a DEMAND. It's a requirement. Whole Foods isn't some miracle cure for a poor diet. They offer the same products that you can get at Johnnie's, Shaws, or Market Basket. They've simply marketed their "premium" product better than anyone else. It's no different than Verizon FiOS making consumers believe that they're the first company to do fiber optic telecommunications, when others were doing it long before they even attempted to think about it. Every market meets the demand, and whether parents choose to recognize that or even be smart enough to figure it out, is not because we don't have a Whole Foods here. I'm sure Melrose isn't going to turn into the fit-lifestyle capital of the Greater Boston Region because Whole Foods has now come to save us from ourselves.

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Feedazle

3:41 pm on Monday, November 19, 2012

Hi Josh,
In my limited time, I did not phrase that comment perfectly. My reference was not to the parent-child relationship. I do actually buy quite a lot at Market basket because they have met demand for other important criteria. For example, they are really really cheap ($40 less every week than I was spending at StopNShop), they ofer almost ALL the items on my list including my organics, and lastly, when I am struggling to my car with a toddler, the very friendly high school students in the parking lot always offer to load my groceries.
In terms of WF, I educate myself to the best of my ability on what items are most important to purchase in the organic variety. Sometimes, I can purchase these at MB, and sometimes I cannot. Often the quality is not perfect at MB on the specific item. I work in Boston near a WF and will often pick-up very specific items on my way out of the city there. I do agree with you that some of the product lines do enjoy higher prices as a result of marketing, but that is good business on the part of WF. We can exercise our free will and buy cheetos at MB or "organic cheese puffs" at WF. There are folks who do not read labels, or who purchase these items from convenience. I am sure I am guilty of this from time to time as well. The point I am making is that I may not buy my weekly groceries there, but WF being down the street makes these healthy food decisions easier and more convenient for me and my family.

AMF

3:26 pm on Monday, November 19, 2012

Now you are getting into the world of marketing and advertising and how it changes consumer perception, which is much more complex than a simple supply and demand issue. I don't disagree that to a certain level Whole Foods relies on its brand to get consumers to believe they need to buy all 'organic' to be healthy. But to say that Whole Foods doesn't provide something additional over a Johnnies or Market Basket is simply wrong. Why are you so against additional choices? If you don't like Whole Foods, drive the extra 1 mile to a Market Basket or Stop and Shop. You can take your demand elsewhere.

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Feedazle

4:05 pm on Monday, November 19, 2012

Hi AMF,
If you are referencing my post, I am not against the choices. I benefit from these. I love having a whole foods near work, and will really love having one near my home. I don't agree that they provide value beyond MB because I believe they offer a different value package . It is a good value, but different. The part that I see as similar is the convenience factor. If the majority of your list on a given day takes you to WF, you may buy the remaining few items there even if they are priced higher. The overall cost is less than driving to a second store. The BUT comes in if the store you went to initially could not provide these things (organic options in key categories). My demand will continue to visit WF and MB.

Mike G.

10:03 pm on Monday, November 19, 2012

I found this piece of paper on the ground today on Lebanon Street:

"November 19th, 2012 -

Dear Diary,

Well, went to Johnnie's today again and cried as I grabbed the last of the "manager special" meats. Oh how I will miss this low-quality, over-salted, 2-weeks-over-shelf-life meat from the deli. I wiped a tear as I clutched at the crap in the $0.50 bin. OH, HOW COULD YOU DO THIS TO ME, FOODMASTER!? HOW COULD YOU SELL OFF THIS WONDERFUL BASTION OF CRAPPY SUB-STANDARD FOOD? Why would you even bow to these fancy fatcats with CARS.... and their organic carrots and VIOLINS! THEY ALL WANT THE VIOLINS! DAMN YOU WHOLEFOODS!

xoxo,

butthurt in melrose"

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Jacob Galley

11:27 pm on Tuesday, December 11, 2012

All of the new Whole Foods locations which have opened recently start out offering mainly the really high-margin stuff like prepared meals, fancy cheese, cookies, etc., while minimizing the amount of basic product they stock. Eventually each location goes through a makeover where they start to sell more of the budget-friendly items. I expect the same from this new Melrose location. Just gotta be patient with them as they figure out what to sell in the local market.

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Kurt LaBeuter

11:40 pm on Sunday, December 16, 2012

The new owner of Towers Plaza has an actual street sweeper service that is doing the plaza now. Before garbage would just sit there until it blew into Main Street to be picked up by city street sweepers. Unbelievable difference in the trash factor. Looking forward to the signage/lighting/landscaping improvements to the plaza that are supposed to come. I can't see Liberty Bell surviving in this new environment.

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