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Health & Fitness

The Value of Culture in Sports

A strong culture lays the foundation for organizational success. We can teach to the TEAM concept to everyone's benefit. You don't need to be a great player to be a great teammate.

Corporate or athletic TEAMs that have a strong culture have a major advantage over teams lacking positive culture.

In The Heart of Coaching Thomas Crane describes the need for a performance-focused, feedback-rich culture to create a sustainable competitive advantage. But how can we translate theory into practice?

Kevin Sivils shares some ideas in Teaching the TEAM Concept. For example, an organization can encourage teamwork by giving a TEAM award, represented as the most honored award. It is voted on by the TEAM to acknowledge the best teammate, not the best player. When no one has met the standard in a given season, then the organization defers the award, maintaining the integrity of the award.

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Strong cultures celebrate the value of each TEAM member. Harassment or hazing simply cannot coexist with a strong and positive culture. A viable culture encourages every teammate to recognize and protect their brand, on the court and in the classroom.

In The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy, Jon Gordon presents a series of rules including 'Vision helps you see the road ahead.' Having the vision, the process, and the commitment to see your goals become reality makes a tremendous difference.

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Successful teams don't just happen. Strong leaders with clear vision and teammates willing to sacrifice for the TEAM work the little things needed to make big things happen. That's asking a lot of young people in an era glorifying individual achievement and celebrity. Should we accept anything less?

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